Arattai is a free, India-made instant messaging and calling app developed by Zoho that aims to be a secure and private alternative to global apps like WhatsApp. It allows users to send texts, voice notes, media, and documents, and make audio/video calls. Key features include a focus on user privacy, end-to-end encrypted calls, data storage in Indian data centers, and a “Pocket” feature for personal notes and storage.
Key Features and Focus:
- Privacy and Security: Arattai emphasizes user privacy, using end-to-end encryption for calls, with the goal of ensuring only users can access their data.
- Indian-Made: Developed by Zoho, a major Indian software company, Arattai is promoted as a homegrown alternative to foreign messaging platforms.
- Core Messaging Features: Users can send text and voice messages, share photos, documents, and other media, and make audio and video calls.
- “Pocket” Feature: A unique feature that functions as a private, encrypted personal space for notes, images, and reminders, similar to a personal cloud storage.
- Accessibility: The app is designed to be user-friendly and optimized for low-end devices and slow internet connections.
- Multi-Platform: Available on Android, iOS, Windows, macOS, and Linux, with applications for desktop and mobile devices.
Moon Rise Today Karwa Chauth 2025
Purpose and Positioning:
It is promoted as an alternative that supports the “Make in India” initiative, encouraging the use of local technology
Arattai was created with the vision of providing a simple, secure, and private instant messaging app that is made in India.
Join The Discussion